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Liverpool
Partnership Playbook
BREAKING
Latest News
Time to read: 7 min
Partnership Playbook: Sport finds more room for sponsors
September 9, 2026
General View of Liverpool fan during the UEFA Champions League final LIVERPOOL FC v REAL MADRID CF at the Stade de France
BREAKING
Football
Time to read: 3 min
Liverpool ends 17-year Standard Chartered shirt deal
September 8, 2026
BREAKING
Latest News
Time to read: 7 min
Partnership Playbook: Liverpool’s next shirt deal
September 2, 2026
Partnership Playbook
BREAKING
Latest News
Time to read: 7 min
Partnership Playbook: Burnley’s sponsor scramble
August 19, 2026
Jeff Bezos arrives at the Statue Of Liberty Museum Opening Celebration at Battery Park.
BREAKING
Football
Time to read: 4 min
Liverpool nears £1.4bn deal with Bezos-backed consortium
August 10, 2026
Liverpool FSG share sale talks
BREAKING
Football
Time to read: 3 min
Liverpool to soar to $6bn if minority share sold to Amit Bhatia consortium
July 22, 2026
Manchester City's Etihad Stadium Manchester, England
BREAKING
Football
Time to read: 4 min
Premier League pricing split deepens ahead of 2026/27 season
April 27, 2026
Gianni Infantino, FIFA President during the 2019 FIFA Women's World Cup France Final match between The United State of America and The Netherlands at Stade de Lyon on 7 July, 2019 in Lyon, France.
BREAKING
AI
Time to read: 4 min
Is Football AI proof FIFA can put fans ahead of sales?
January 8, 2026
Illegal streaming causing headaches for leagues and broadcasters alike
BREAKING
Broadcasting
Time to read: 4 min
Will 2025 go down as the year broadcasting changed?
December 23, 2025
Statue of Bill Shankly at Anfield stadium in Liverpool (England) seen in June 2020.
BREAKING
AI
Time to read: 5 min
How Liverpool uses AI to take Anfield around the world
October 29, 2025
SPORTEL Monaco sign.
BREAKING
Broadcasting
Time to read: 10 min
SPORTEL - Day 1: The untapped potential of user-generated content
October 20, 2025
Sportel Monaco 2025
BREAKING
Latest News
Time to read: 2 min
Insider Sport returns to SPORTEL Monaco 2025
October 3, 2025
Martin Lycka to Welcome Former Liverpool and Leeds Star to Safe Bet Show at SBC Summit 2025.
BREAKING
Football
Time to read: 4 min
Martin Lycka to Welcome Former Liverpool and Leeds Star to Safe Bet Show at SBC Summit 2025
August 14, 2025
Brighton and Hove, England on 12 January 2019. Mohamed Salah of Liverpool during the Premier League Match between Liverpool FC and Brighton & Hove Albion FC at the American Express Community Stadium.
BREAKING
Football
Time to read: 3 min
Salah’s selfie seals a moment money can’t buy for Google Pixel
April 28, 2025
Newcastle United fans are seen inside Wembley Stadium - Manchester United v Newcastle United, Carabao Cup Final, Wembley Stadium, London, UK - 26th February 2023.
BREAKING
Football
Time to read: 2 min
EFL applauds Sky and ITV after landmark Carabao Cup season
March 19, 2025
Fans singing at football game. FA Cup
BREAKING
Football
Time to read: 3 min
Premier League fans warned as ticket-related scams increase
August 6, 2024
credit: Shutterstock
BREAKING
Features & Analysis
Time to read: 3 min
Real Madrid return as football’s most valuable brand
July 19, 2024
FA Cup sign
BREAKING
Football
Time to read: 2 min
Arsenal vs Liverpool game breaks FA Cup viewership record
January 11, 2024
Camera filming game of football
BREAKING
Football
Time to read: 2 min
Arsenal vs Liverpool break record for most-watched EPL game in US 
January 4, 2024
BREAKING
Latest News
Time to read: 2 min
Liverpool confirms Expedia sleeve sponsorship extension 
March 13, 2023
manchester united liverpool
BREAKING
Asia
Time to read: 3 min
Report: Saudi-Qatari consortium interested in Liverpool as Man United consider offers
November 29, 2022
BREAKING
Europe
Time to read: 2 min
Glazers reveal ‘thorough evaluation’ as Man United sale considered
November 23, 2022
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Paramount-Warner Bros acquisition complete
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Time to read: min
New Paramount-Warner Bros deal creates $55bn sports conglomerate 
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Basketball
Time to read: min
SBC Summit: Michael Jordan on sport branding, NASCAR, and more
September 29, 2026
Manchester City found guilty of almost all 155 charges
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Manchester City found guilty of almost 115 Premier League financial breaches
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Nine Brazilian clubs warn betting ban would push teams into insolvency
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